Watch the aftermovie
Breda / West Brabant is an international hotspot for smart manufacturing engineering and logistics. At the same time, a unique collection of game changers is using creative thinking and imagination to deal with the increasing scarcity of (human) resources.
Let’s be honest: innovation is essential to achieving economic growth. But is innovation alone sufficient for future growth? During the CWF2019 programme on Resources, creative minds will challenge and inspire you on several topics and questions. How do we weave unlimited creative thinking into the DNA of existing, traditional companies and mindsets? How do we link the power of imagination to production?
The challenge: to use creativity as the starting point and breeding ground for traditional industries to bring about change. How do we make maintenance sexy, improve biobased design or increase the sustainability impact of events? The programme starts with an interactive morning session that will get you prepared and energised for the design thinking workshops in the afternoon.
The Graphic Design Festival Graphic Matters creates the perfect inspiring environment for this programme. During lunch, we will lead you through a unique, international exhibition about the power of visual communication and data.
|08.00 – 09.30||Registration, transportation to the local HUB of your choice||@CWF House|
|09.30 – 16.30||HUB Event – thematic sub-programmes VIEW TIMETABLE||Breda|
|16.30 – 18.00||Transportation back to CWF House|
|18.00 – 20.00||Free time / dinner (not included)|
|20.00 – 00.00||CWF Party||@CWF House|
Breda puts you in an interactive mode – in no way will be your day predictable. We invited seven local entrepreneurs who are facing global challenges. Accompanied by seven imagineers this day is about sharing insights that encourage behavioural change.
It is a day about working together, all happens within the setting of Graphic Matters. The international, biennial festival about graphic design plays a big role within our program. We often don’t realise; graphic designers help us by carving order out of chaos, providing an overview of complex matters or speaking to our emotions. They visualise urgent issues so we can understand them quickly.
This festival lays the fundament for our programme. And without giving you too much spoiler alerts, we will start the day with an interactive ‘Wonderzone; stage of the unexpected’. To put your brain in a creative mode. You will wind up in an occasional mindfuck – an artistic mindset, with room for humor, poetry, and play. Because thát is where behavioural change through wonder starts.
The second part of the day is working your right brain. Because we have urgent issues to discuss. On the cases that define our region, our entrepreneurs, our gamechangers of the future. We’ll go deep on the focus of behavioural change in every theme, because it is a universal solution. New connections in your neurological network, are no more the same than the new connections in our international gamechanger-network. Find your case to work on and go make change.
Sessions in West-Brabant/Breda 22 October
Opening by Paul Depla
Opening by Paul Depla, Chairman of the Economic Board West Brabant (EBWB).
Behavioral change through wonder
We will kick off with a theatrical morning warm up to get into the creative mindset. You might not expect is, but this interactive ‘morning show’ with mind influencer Jochem Nooyen, will get you prepared and focussed for the design thinking workshops afternoon. After all, to encourage behavioral change, you have to bé prepared for behavioral change!
Dull, Dirty, Dangerous: How to love it.
We tend to have a preference for innovative startups and small agile entrepreneurs, when it comes to finding our game changers. But changing the game with traditional, long existing sectors, thát is one of our real challenges of today – especially when they have a certain stigma based on prejudgement.
In this workshop, we found someone who dares to set the example in a creative thinking workshop on imaging for a better world. This company may sound unknown to the most of us. It operates in a dull, dirty and dangerous environment worldwide… And has over forty-six thousand employees. The company assists governments and companies with the design, realization, use and maintenance of installations that use less energy. This will be an image-building-toolkit case in which you’ll work together with imagineers and of course, our case owner!
Biotinder: don't hide it, match it!
Paper from cow dung. A bench of grass. Unleaded fish lead. Plastics from sludge. Inventors invent it. Designers design it. Sustainable? Yes! Same quality? Yes! Available on the market? No…? Countless inventions and designer ideas remain unused. The paradox is that they keep protected against competition, but also against cooperation, and thus, success. Do designers, inventors and developers not find each other quickly and often enough? Do their characters not match? Are they too protective? Don’t they know where to find each other? In this workshop we bring inventors and designers closer together, we build structural cooperation methods to better find and match each other. The ability to let other eyes look at your own skills is the best ‘residual product’ of this workshop. Swiping is allowed.
The Unlimited delivery of things: Don't keep calm but carry on
If we are asked if our organization needs to take the next step to stay competitive in the future, we all say YES. But what if your organization is focusing on daily operations and can’t seem to create time to think about tomorrow?
So many innovative ideas are spreading, but the logistic (digital) chain still is not keeping up. As you may recognize it from user perspective (such as delivery service becoming cheaper but more inefficient and less sustainable every day), the logistics industry is occupied by low margins and daily operations. How to ensure digitalization will be adopted in traditional industries?
13:00 - 15:00
Making every event sustainable: Unlimited party animals
Public events are indispensable; they can be inspiring, entertaining, engaging, educational, relaxing and so much more. Can we make a long lasting change via events that are temporary by nature? Events often bring together the changewanters, open-minded public, and an opportunity to effectuate change. Can we offset the environmental burden of events into an arena of change? Our changemaker in this workshop focuses on making festivals sustainable through behavioral change – among visitors and organizers. Within other sectors, the same question rises. How can this method work for many more domains? How can we spread knowledge, network and creativity as a toolkit for each domain?
Walking lunch tour: 'Routes of recommendation'
Walking lunch tour: ‘Routes of recommendation’ by Graphic Matters
It is time to do some lunchwalking: Graphic Design Festival Graphic Matters will lead you through a unique, international exhibition on the power of visual communication and data. There will be six different routes to follow, each one corresponding with one of the workshops. These guided tours will provide inspirational insights on gamechanging through art and design. It is also a nice way to get to know each other a bit better before you’ll enter the workshops. The walking lunch ends at the location where the workshop starts.
11:30 - 13:00
There will be six different routes to follow
Making medicine unlimited: Caring is Sharing
Recycling and circular economy are easy to effectuate… we know what to do with old phone, computers, refrigerator, paper… but what about recycling toilet paper, diapers or even medication? Then recycling suddenly sounds scary, maybe even giving you the goosebumps… But medication is becoming more expensive every day whilst we are confronted with the growing amount of medicines that are thrown away – often containing unused medicines! It is an alarming issue where we want to make both professionals and consumers aware of the challenges in healthcare. In this workshop we get started with a brand new invention that develops the concept of ’round trip’ medication hubs. Can we create and spread the global blueprint for a circular economy that is also focussing on recycling materials that give you the goosebumps?
Unlimited Power and Plastic: A rural Paradise Paradox
The rural landscape is changing faster than ever before, with a strong focus on efficiency and sustainability. With optimal infrastructure, cultivation, agriculture and nature, we utilize every square meter available. At the same time, we aim to preserve what should be enough space for nature experience, recreation, beauty and tranquility.
Due to climate change, strict regulations and high consumer demands, horticulturists see themselves forced to protect their crops by means of large surfaces of plastic films. Farmers seek additional income – by making land available for renewable energy generation. Huge wind farms and solar meadows are important, but have a big impact. With brightly lit greenhouses, megafarms and logistics halls, they dominate the landscape.
Do we want to make a change there, or is that just sticking to old values? Is the new landscape ugly, or do we need to create a new identity for our rural landscapes? CLTV, Fruitport West-Brabant, ZLTO, ECCO and Kunstloc Brabant want to explore how the power of creativity can be a game changer in the way we see and make use of the landscape.
Young people from all over the world have gathered in Brabant for the 4th edition of DCLivingLab, a student exchange on creativity and innovation. We asked them: what challenge do you worry about in your region? During the CWF these young ambitious idealists will work on selected challenges to eventually bring home new ideas. Students are visiting this HUB to gather information on their challenge and they need your input. Please share your knowledge with them!
Creativity versus workload: looking for a solution with Lego
At the municipality of Dongen, we increasingly work in self-organizing teams. That means a lot of freedom and responsibility for everyone. Yet many employees experience a high workload. And the creative potential suffers from this. A high workload limits the space that one can devote to exploring and developing ideas, thereby suppressing opportunities for expressing creativity. Our challenge is: How do you use the creative potential of your organization when more and more colleagues experience a high workload?
We look for answers with the help of Lego Serious Play ®, in which participants separate into 5 groups to build solutions and answers with Lego. The best solutions are shared and tested in practice.
Wrap up: Let's start a knowledge district
“Behavioral change through wonder: has it occurred?”
In the plenary closing program we will summarize the results of the workshops with Jochem Nooyen and we look forward to the sequel.
How do we keep coming together and continue this change? What is the value of your unique brain and creativity when it is not or badly connected to other brains? Keep participating to find the language that makes it possible to connect fantasies and engineers! Help us (re) write the script of the creative industry.
Backer & Rueb hal, Speelhuislaan 173, Breda
On the 22nd of October Creating Connections will provide you with the opportunity to socialize and interact with countless of creative and inspirational people from all over the world. Guided by the sweet tunes of our band ‘Mission of Soul’ and DJ ‘Bung Law’ the vibe will be set to connect!
In this laid back atmosphere you will be instantly engaged to meet new people and experience unique, sometimes breath-taking, moments. With locally and globally renowned acts we intend to change your perception of what goes together and what doesn’t. Showing you that there always is a way to connect, create and change the world for the better!