“If you do what you’ve always done, you will get what you’ve always got.” With this well-known Einstein quote, member of the Brabant Provincial Executive Marianne van der Sloot concisely sums up the importance of creativity. “We are living in an ever-changing world, so we should look for new ways to approach things. Otherwise we will come up with old solutions to new problems.”
Marianne van der Sloot has been a member of the Provincial Executive of Noord-Brabant since last June. Her portfolio: Society, Culture and Heritage. Van der Sloot is facing all sorts of issues that require creative solutions. She is proud of the fact that Brabant hosts this year’s international Creativity World Forum.
‘I am very proud of the fact that the province of Noord-Brabant is allowed to be the hostess of such a large and prestigious event’
Of course, this applies worldwide, but closer to home there are also plenty of challenges that reflect the UN Sustainable Development Goals (SDGs). Zooming in on her own province, Van der Sloot says: “We’re seeing all kinds of trend changes in Brabant: the energy transition, climate change and increased drought. On a human level as well: people are ageing more healthily. That’s a good thing, but it does greatly affect society. Many young people move to the city. Religious and club communities are changing: whereas people used to be a member of the same church or club their entire lives, they now tend to choose something different more often. In order to stand up to all these changes, we must work together and use the power of creativity to seek alternative solutions.”
‘Research shows that learning to play a musical instrument increases your ability to think smart and creatively’’
Law to Preserve Creativity
This creativity is latent in everyone, knows Van der Sloot. “Everyone is really creative in their younger years. Due to all the systems we have in place, this creativity disappears as we grow up, which is quite a shame. And then, when we finally grow up and get a job, we are suddenly expected to think creatively again! With the Law to Preserve Creativity, Brabant wants to foster and maintain people’s creativity. During the Creativity World Forum we will present the results of the Law in progress for one year. What’s important to know is that those who uphold this ‘law’ do not only work in the creative sector, but also represent the business world and the educational sector. Schools play a crucial part in stimulating creativity. For instance, we are noticing a high level of appreciation for sports, but musical education is receiving less and less attention, despite the fact that research shows that learning to play a musical instrument increases your ability to think smart and creatively.
‘With the Law to Preserve Creativity, Brabant wants to foster and maintain people’s creativity’
So, what is the creativity situation of Van der Sloot herself? “Haha, well… I have always played the violin and I was in various ensembles as a child. That was a lot of fun. But this violin playing isn’t worth mentioning, really! These days I particularly love words. I always try to model my speeches nicely.”
In any case, Van der Sloot hopes that as many people as possible allow themselves to visit CWF2019 and take action. “I am very proud of the fact that the province of Noord-Brabant is allowed to be the hostess of such a large and prestigious event. The programme is truly multi-faceted; it is of interest to the business world, the government, the educational sector, social organisations and, of course, the creative sector.”