regional government of Noord-Brabant
Astrid Kaag is a policy advisor for the regional government of Noord-Brabant (NL). She works on the topic of the purpose economy. In this socio-economic transformation different stakeholders are needed, with various backgrounds and perspectives on different levels: local, regional, European and global. In order to achieve a sustainable learning attitude of all stakeholders in this process, Astrid uses her training and education as a certified system coach. Her special interest in (eco)systems is also reflected in her background as an ecologist. She uses her experience and skills to work on what she strongly believes in: the power of a global learning economy, so as to achieve equal opportunities for all, no matter where you live.
Societal transformation is a messy business. Unintended consequences, lucky coincidences and unexpected outcomes are part of the game. As are learning from one another and wishful thinking about re-applying best practices.
In this workshop, we will examine two particular cases. One is the Brabant Outcomes Fund, a public-private financing method initiated by the province of Noord-Brabant to boost socio-economic transformation by realising and concretising the purpose economy. The second is the ‘Station of Being’, a radical new design for a bus stop aimed at making sustainable public transport more appealing, realized in Umeå, Northern Sweden.
Both of these cases offer the possibility to examine what we can learn from transformative proposals that emerged in the mix between complex groups of stakeholders and established ways of doing things. We will do this by transposing one best practice into the context of the other, to understand what is unique and specific to one European location, as well as understand if and what is generalizable and replicable in another.