Chloé Rutzerveld is a critical food designer who explores and challenges food production and consumption. She is fascinated by nature, the human body and the strange relationship people have with food. After she graduated Cum Laude from the Eindhoven University of Technology in 2014, she started her own studio as Food and Concept Designer.
Her work is interdisciplinary and a direct response to the things she questions or is fascinated about. By combining aspects of design, science and technology she thinks up new ways to make our food more efficient, healthy and sustainable. By using food as medium, she makes new technologies and food related issues tangible for a wide variety of people, resulting in more understanding and in-depth discussions.
In 2018 Chloé launched her first book: Food Futures – How Design and Technology can reshape our Food System and she recently curated the first exhibition of Science Museum NEMO de Studio in Amsterdam about Future Food. More information about Chloé can ben found on her website.
MEET & GREET OUR TOP SPEAKERS & INSPIRATORS
CWF HOUSE, EINDHOVEN
During CWF’s Future Food Experience on 21 October we give you the unique opportunity to meet several top speakers and inspirators of the Creativity World Forum 2019! Between 18.30 and 20.30 hrs they are happy to connect with you, share their stories and answer all your questions.
Food Futures - How Design and Technology can Reshape our Food System
Chloé Rutzerveld (1992, the Netherlands) is food designer and food futurist. She explores and challenges food production and consumption and is fascinated by nature, the human body and the strange relationship people have with food. In her lecture, Chloé will share her vision on the future of food and food design by showing a selection of her multidisciplinary projects and by asking critical questions to the audience; How far are you willing to go to continue eating meat? Isn’t overconsumption and inefficiënt nutrient absorption the actual core of food waste?
12:45 - 13:25
main Foyer 100 Open setting, theatre
Future Food Formula
The world of high-tech cultivation
By 2030, our modern kitchen will be equipped with its own futurist greenhouse. We’ll sow some seeds and download a growth recipe to get our tomatoes to grow just how we like them. Purple or orange? With extra vitamin C? And perfectly ripe for the next dinner party. We’ll be able to control the climate and cultivate our very own perfect vegetables. Deliberate manipulation of crops is already happening. We can grow crops in hypermodern greenhouses using growth recipes: predetermined combinations of light colours, amounts of brightness, water and CO2. Growth specifications can ensure optimal productivity, specific flavours and interesting textures.
CWF HOUSE, Level 1 Garden Café
Insects contain the same proteins as meat, but need far less water, feed and space. Currently we don’t enjoy eating them. It feels awkward and is impractical. What if we design a new generation of insects: fat, juicy and wingless ones, with enhanced flavour?
CWF House, Level 3 Foyer