Deborah Nas 

Innovation Specialist

Delft University of Technology & Hardt Hyperloop

Deborah is an innovation specialist, public speaker, part-time professor of Strategic Design for Technology-based Innovation at the Delft University of Technology and a member of the supervisory board at Hardt Hyperloop. She acts at the crossroads of Technology, Business and Psychology, sharing her deep understanding of how and why new technologies fail or succeed. Her highly inspiring keynote presentations on disruptive technologies offer the audience a new perspective on innovation, demonstrate what is state of the art today, and what we can expect in the future. 

Photo by William Rutten.


Helping society to embrace innovative mobility concepts 

Join us on a journey through history – and into the future – in this inspiring keynote presentation on mobility. See how todays world, has been shaped by disruptive ideas that were once refused and feared by the majority of people. People believed that horses were fast enough, that traveling by train would make them sick and that humans were not meant to fly. Even just a few years ago, newspapers headlined that electric cars are nothing more than a waste of space. Learning from this can help us (re)design and (re)frame future disruptive mobility concepts, making it easier for people to understand and embrace these new concepts. 

Deborah Nas and Jose Eduardo Sanchez, head of design at Hardt Hyperloop, will give you a sneak preview of the future of sustainable transport. The hyperloop is a system that will allow us to travel at airplane speeds, using only a fraction of the energy, and producing zero emissions. Together with the audience, we will brainstorm on (re)framing possible fears and resistance, in order to successfully position such a disruptive mobility concept like the hyperloop, as the future of public transportation. 

More details about this session
Wednesday 23 October
13:30 - 14:45
CWF HOUSE, Eindhoven

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