Better Minds at Work
Boundless curiosity and a passion for people – this perhaps best describes Elke. This unique combination quickly led to a flourishing academic career. With a PhD in psychology, Elke held various positions at the universities of Harvard, St Andrews, Maastricht and Rotterdam, where she attracted international attention with her solid research work. You’ll meet Elke during the plenary opening of the HUB programme Breda on 22 October.
Triggered by her scientific insights about mental resilience, she started the company Better Minds at Work. Elke’s trademark is without doubt the way in which she manages to translate new psychological insights into fresh and accessible day-to-day applications. This is how she inspires people and organisations to hone their mental resilience and to become the best possible version of themselves. Her big breakthrough came with her bestseller Mentaal Kapitaal (2015). This book, which is now in its thirteenth edition, was translated into English under the title Better Minds. A Chinese translation is currently also in hand. In her latest book, Authentieke Intelligentie (lit. Authentic Intelligence), Elke passionately advocates that we capitalise fully on what makes us unique as humans in an increasingly digitalised world. For more information see her website.
Behavioral change through wonder
We will kick off with a theatrical morning warm up to get into the creative mindset. You might not expect is, but this interactive ‘morning show’ with mind influencer Jochem Nooyen, will get you prepared and focussed for the design thinking workshops afternoon. After all, to encourage behavioral change, you have to bé prepared for behavioral change!