Froukje – energizes everything, builds bridges
Froukje is a highly energetic professional, driven by passion and expertise. Very structured and reliable, but never rigid or boring. Working at Imagro is not ‘just a job’ to Froukje. Froukje needs to be intrinsically motivated.
As a city girl, she started studying animal husbandry because she wanted to connect the urban and the agricultural, the commercial and the social, the possible and the impossible. She likes to work on societal challenges such as biodiversity and food waste. She works four days a week. On her day off, she gets up at 5.15 to milk cows on an organic farm. Living her dream, following her heart, graced with a sharp mind–that is Froukje.
Food Waste. Less Talking, more Doing.
Most changes in the realm of fighting food waste, have come from smaller companies and start-ups. They all strive for impact, and integrate fighting food waste into their policies and business. Governments, bigger companies and organizations also have a role to fulfill and seem to acknowledge the urgency of it too. The way governments approach the topic is in need for change, says the Dutch Foundation Samen Tegen Voedselverpilling (United Against Food Waste). Low-hanging fruit is of course ‘practice what you preach’. This sounds easy but is often not incorporated into the office. Most valuable change can however be achieved in a change of view, governments and companies could even save or make money if they refresh their role and sense of responsibility. How? Come and find out. We show you proven concepts but most of all we help you to find out how to start change tomorrow. Interactive work session. “