business and culture innovation

Jef’s stories about Red Monkeys and Naked Sheep have been making some international waves. Jef is an expert in the fields of business and culture innovation. With his flamboyant style and confrontational stories, he paints a striking image of the systemic faults in organizations. These are not built to withstand the current information tidal wave. Based on a career as a software engineer, training manager and Corporate Learning Officer (Siemens), he currently offers CxO’s and managers valuable innovation insights. They play a crucial role to change the culture of an organization and to mobilize supporting services as Human Resources.

The world is making a switch. It’s moving from a stable world where information was scarce, to a disruptive world, where information is abundant and creative, confrontational ideas the norm. 

To talk about this world of innovation and change, he loves to tell you ‘The Red Monkey Story’ at the HUB in Helmond. From a smart city with a focus on mobility infrastructure and participation, influence of residents, to technological solutions for social mobility issues and finally acceleration in mobility renewal: new professions, new training and the employee of the future.


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