Jeroen Tebbe


‘Innovation is possible with less effort’

That is the starting point of Jeroen Tebbe’s company Procreate. He helps companies with the next step: to “Do”. He works with multi-disciplinary team design to get an acceleration on ideas.

Jeroen has a background in the Amsterdam and Rotterdam communication world, as a creative and strategist.

He has won international prizes and made, among other things, the bright yellow Zeeman Onderbroek, No House Wine for the homeless, and recently launched the ‘Ministry of Huh’ during Graphic Matters 2019.


Making medicine unlimited: Caring is Sharing

The paradox of (un)limited resources

Recycling and circular economy are easy to effectuate… we know what to do with old phone, computers, refrigerator, paper… but what about recycling toilet paper, diapers or even medication? Then recycling suddenly sounds scary, maybe even giving you the goosebumps… But medication is becoming more expensive every day whilst we are confronted with the growing amount of medicines that are thrown away – often containing unused medicines! It is an alarming issue where we want to make both professionals and consumers aware of the challenges in healthcare. In this workshop we get started with a brand new invention that develops the concept of ’round trip’ medication hubs. Can we create and spread the global blueprint for a circular economy that is also focussing on recycling materials that give you the goosebumps?

More details about this session
Tuesday 22 October

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