Jos Feijen is currently CEO of pop venue Effenaar in Eindhoven. As industrial liaison he was also involved with the industrial design department at the TUe. His area of expertise is strategic consulting on branding and product & services concepts. In his vision Effenaar is not only a place to enjoy live music performances but also a playground for developing, testing and experiencing young technology applications. That’s where Effenaar Smart Venue started two years ago. Effenaar Smart Venue is rapidly developing as the national centre of pop culture & technology. In the near future it will connect likeminded venues in an European network to exchange projects, experiences and knowledge to aid the digital transition of society.