After his graduation as Product Designer at the Hogeschool voor de Kunsten Utrecht, Ludo started his studio in Eindhoven in 2013.
He soon realized his interest was as much for the products he designed as for the people he designed them for. Impact and connection are crucial drivers in his creative process. And so his ‘long way around to Tante Netty’ – as he describes the following years – began.
During these years he created projects at festivals, gave countless workshops and started working as a chef in a restaurant to experience the immediate impact of his creations on people.
By the end of 2018 he was hired by Tante Netty for a one-off project that has resulted in ongoing collaboration ever since. As a social designer at Tante Netty he also enjoys responsibilities in project management, workshops, and as gatekeeper for product and material design and safety.
Social inequality puts ethical and executional limits on how far and how fast we can go. It can be identified as an unwanted side effect as well as an obstacle for progress. If we say we want progress, (urban) social inequality needs to be on our agenda. Over the past decade Eindhoven-based and streetwise social design foundation Tante Netty has built up wide-ranging experience in addressing in-addressable social issues together with artists and designers.
To be able to work towards empowerment and social cohesion, perception of identity and ownership within the target audience are key. This special CWF session starts with a 20-minute plenary introduction by Madelon Strijbos on how Tante Netty addresses issues that people usually shy away from or seemingly don’t care about. She will introduce the Quality-to-Impact model which has been developed based on the learnings of years of social design experiments, projects, programs, interviews and analyses. It illustrates five core qualities for successful social design projects according to Tante Netty.