Managing Director, Founder

Tante Netty, Apollonia

Madelon Strijbos is fascinated by the concepts of value – including monetization – and ownership. She acts as Managing Director at social design foundation Tante Netty and is the founder of Apollonia – a boutique consulting firm specialized in the art market and creative industry.

Previously she worked as the Global Marketing Director for one of the leading brands in the international art market, where she oversaw marketing, corporate communication, public relations, sponsorships, VIP relations, and art market research. After high school in Holland and a gap year in France, she studied Public Administration at the Erasmus University in Rotterdam with a major in Public-Private Partnerships.

Throughout her career she has followed additional programs such as Strategic Marketing at INSEAD, Business of Entertainment, Media and Sports at Harvard Business School and an Executive Program for Growing Companies at Stanford Graduate School of Business.


Dirty Talk

The paradox of (un)limited progress

Social inequality puts ethical and executional limits on how far and how fast we can go. It can be identified as an unwanted side effect as well as an obstacle for progress.  If we say we want progress, (urban) social inequality needs to be on our agenda.  Over the past decade Eindhoven-based and streetwise social design foundation Tante Netty has built up wide-ranging experience in addressing in-addressable social issues together with artists and designers. 

To be able to work towards empowerment and social cohesion, perception of identity and ownership within the target audience are key. This special CWF session starts with a 20-minute plenary introduction by Madelon Strijbos on how Tante Netty addresses issues that people usually shy away from or seemingly don’t care about. She will introduce the Quality-to-Impact model which has been developed based on the learnings of years of social design experiments, projects, programs, interviews and analyses. It illustrates five core qualities for successful social design projects according to Tante Netty 

More details about this session
Tuesday 22 October
10:00 - 12:00
CWF HOUSE, Eindhoven

Self-imposed poverty

To be announced.

More details about this session
Wednesday 23 october
13:30 - 14:45
theater Cafe left 70 Open setting, theatree

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