Choreographer of Interaction, Creative Director
Imagination of Things
Vitor Freire is a Brazilian choreographer of interaction and creative director with experience collaborating with Crispin, Porter+Bogusky (USA), VICE (Brazil), and 72andSunny (Netherlands). He holds a Masters in Interactive Communications from ITP (New York University).
Imagination of Things is a design fiction studio based in Amsterdam. They use narrative design and creative technology to unfold more imagination in our lives. They have helped an insurance company imagine its future, intervened in the official EU parliament tour offering a playful & critical new perspective, made people connect through dance in public spaces, and set off an empathy bomb in a city square.
The studio is directed by Vitor Freire and Monique Grimord with a network of passionate collaborators in The Netherlands, Brazil, and USA.
In this session, we will introduce Fabricating Alternatives and let you experience a taste of this co-creation methodology, whose key outputs are: inventions, or tangible prototypes that exist in this alternative/fictional reality; interventions where these inventions are placed in a specific part of our reality (ie. a public space or an institution).